Yung Joc HUSTLENOMICS

Audio Mixer: Leslie Brathwaite.
Recording information: Daddy's House, NY; McKoy St. Studio, Atlanta, GA; South Beach Studios, Miami Beach, FL; Swag Up Studios, Lithonia, GA; The Boom Boom Room, Burbank, CA; The Irvine Spot, Irvine, CA.
Photographer: Dan Mandell.
On the follow-up to his hugely successful 2006 debut, NEW JOC CITY, ATL native Yung Joc shows further versatility as he toes the line between hardcore dopeman image and radio-friendly mass appeal. The overt coke-serving imagery throughout the lead single, "Coffee Shop," is tempered with an infectiously happy background track and pubescent chorus singers. Joc gets gangsta with the Game, Block, and Jim Jones on the gritty, DJ Quik-produced "Cutthroat" and then plays around with alphabet nursery rhymes alongside Bun B and Young Dro on "I'm a G."
The production (courtesy of Cool and Dre, Don Vito, Don P, The Neptunes, Jazzy Pha, Chris Flames, DJ Dana, Strong Hill, and Khao) wavers between traditionally gritty trap music and pop fare while Yung Joc does his best to mask the adult content of HUSTLENOMICS with euphemisms like "servin' pies" and "smell that fruity fruit." Gorilla Zoe, Snoop Dogg, Rick Ross, Trick Daddy, Mike Carlito, Southern Girl, and Diddy round out the thick guest list.

• Format: CD
• Genre: Rap & Hip-Hop